One of the most common ways, which is increasing rapidly, is the Search Engine Optimization as a part of Search Engine Marketing. Search Engine is a tool for searching information on the internet by giving topic as keyword(s) which returns the relevant websites.

Search Engine Optimization (SEO) is the process of improving the amount and quality of traffic to a website by making its contents Search Engine friendly. Many website designing and development companies in Pakistan are offering Search Engine Optimization service during construction of website and even after designing and publishing of a website. These companies can be easily found through Search Engines by putting any keyword like “Search Engine Optimization in Pakistan” or “SEO experts in Pakistan”.

Entrepreneurs get developed their company website but forget to invest on its Search Engine Optimization. From now on, job of SEO experts starts to follow rules and regulations of famous Search Engines to make available optimized website against keywords by the visitors in a search engine. Search Engines work by following this specific order i.e. Web crawling, Indexing and Searching. Search Engines usually extract information of the website from its title, description, heading, special fields (meta-data) and file names.

While optimizing a website, two important aspects of Search Engines should never be forgotten: Robots.txt and Sitemap. Sitemap is used to inform Search Engines about available webpages on a website for its crawling.