*Do not forget local search.

*Include directories in your off-page SEO plan. Some of the smaller, local-focus directories are free to list in and have decent reputations with the search engines.

*Annotate images. If you have an important image on a page, include it in your website optimization. Social media campaigns can help you promote your site off-page, but they can also help promote your site within your own pages by appealing to other social media users.